More than just running errands

Who said maintaining a good lifestyle was easy? Tim Denoon looks at why an increasing number of Australians are turning to lifestyle managers and personal concierges for help.

Melbourne Personal Concierge Nicolle Hrabe has been busy ever since establishing utilizeMytime 18 months ago. She now has a series of regular clients who use her services for everything from getting their car serviced to dropping off the dry-cleaning, as well as occasional clients who book her a couple of times a year to buy gifts. “People are so busy in their working lives,” she says. “Apart from a gardener and a cleaner, they also need a PA at home.”